INTEGRATED TERM PROJECT MOTION GRAPHIC In partial fulfilment of degree of B. design Fashion Communication semster V Mentor Ms. Suhasini Ass. professor Submitted by RAJESH BANDILA FC V Department of Fashion Communication National Institute Of Fashion Technology Bangalore – 560102. 1 MOTION GRAPHIC Motion graphics are graphics that use video footage and animation technology to create the illusion of motion or a transforming appearance. These motion graphics are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may be displayed via manual powered technology (e. . thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book) as well. The term is useful for distinguishing still graphics from graphics with a transforming appearance over time without over-specifying the form. Thaumatrope Phenakistoscope Stroboscope Flip book Praxinoscope Zoetrope 2 HISTORY Since there is no universally accepted definition of motion graphics, the official beginning of the art form is disputed. There have been presentations that could be classified as motion graphics as early as the 1800s.
Perhaps one of the first uses of the term “motion graphics” was by animator John Whitney, who in 1960 founded a company called Motion Graphics Inc. Saul Bass is probably the most significant pioneer in motion graphic design, and his work marks the true beginning of what is now commonly referred to as motion graphics. His work included title sequences for popular films such as The Man With The Golden Arm (1955), Vertigo (1958), Anatomy of a Murder (1959), North by Northwest (1959), Psycho (1960), and Advise & Consent (1962). His designs were simple, but effectively communicated the mood of the film. John Whitney
Saul Bass 3 ARTIST & THEIR WORK John Whitney Permutations (1968) Osaka (1971) Matrix I (1971) Arabesque (1975) Saul Bass Poster for The Man With the Golden Arm, 1955 Directed by Otto Preminger Poster for Vertigo, 1958 Directed by Alfred Hitchcock Poster for One, Two, Three, 1961 Directed by Billy Wilder Identity for United Airlines 4 USED AT PRESENT Movies Advertisement Live shows Websites Oympics 2008 Beijing scroll in Motion Graphic 5 OBJECTIVE Study the concept of MOtion Graphic Under stand how Motion Graphic work Understand Motion Graphic in the Indian context Scope of Motion Graphic in India in various industries